Arriviste Press Demographic

Arriviste Press caters to the 18-34 year-old connected subculture that favors the magazine format but is seeking content with a little more literary substance than the Maxim/FHM set. Our estimated readership demos are:

55% Male
45% Female
Average age = 26.6 years old

Our readers take an average of 3.5 leisure travels per year; view 8.5 movies in the theater per year, and buy 5 novels or full-length non-fiction books per year. They download an average of 15 MP3-format songs per month (legally or illegally).

• A formal media kit with detailed breakdowns of user segments will be available in the first calendar quarter of 2006.